The list exists. Nobody works it.
Target accounts sit in a spreadsheet while the owner or sales team focuses on current customers and operations.
Founder-Led B2B Sales Development
More qualified conversations. Without another full-time hire.
La Puentera helps small and mid-sized companies build and work focused outbound sales pipelines — from target-account research and decision-maker identification to direct calling, email outreach, qualification and handoff.
Target Account Research
Direct Cold Calling
Email Outreach
Decision-Maker Qualification
The gap
You know there are companies you should be reaching.
The problem is often not knowing who your prospects are. It is finding the time and discipline to research them, reach the right people, follow up consistently and create actual sales conversations.
Hiring is a big commitment.
You want to know whether a market, territory or customer segment can produce opportunities before adding another full-time salesperson.
Data is not pipeline.
A database of names is only useful when someone identifies the right person, starts a conversation and determines whether there is genuine commercial interest.
30-Day Pipeline Development Pilot
Test outbound sales before building an entire sales department.
$1,500
USD
One 30-day pilot · one focused market · founder-led execution
01 · Target Market Definition
We define the industries,
geography, account profile
and buyer roles worth pursuing.
02 · Account Research
Build or refine a targeted
company list rather than
buying generic lead volume.
03 · Decision-Maker Research
Identify the people most likely
to own the problem your company
solves.
04 · Direct Outreach
Phone and email prospecting
focused on business relevance,
not mass automation.
05 · Qualification & Handoff
Identify genuine interest and
hand productive sales conversations
back to you or your sales team.
06 · Weekly Market Feedback
See conversations, objections,
patterns, opportunities and what
the market is actually telling us.
Who it works for
Companies where one new customer actually matters.
This is not high-volume consumer telemarketing. It is best suited to B2B companies where thoughtful outreach to the right account can create meaningful revenue.
Commercial & Industrial Services
HVAC, mechanical, facilities, roofing, restoration, electrical, plumbing, construction services and specialized contractors.
Professional B2B Services
Consulting, staffing, outsourced services and founder-led companies whose growth depends on reaching the right business decision-makers.
Cross-Border Growth
U.S. and international companies needing English-Spanish outreach, market research, partner development or commercial support across markets.
The person designing the campaign stays close to the conversations happening in the market.
Founder-led outreach
No anonymous call center.
La Puentera is built around research, thoughtful prospecting and direct conversations with decision-makers.
Founder Erin Donaldson brings experience in U.S. B2B sales, international business development, executive outreach, market research and English-Spanish commercial communication.
150+ qualified B2B appointments
Executive-level outreach
English + Spanish
U.S. + Latin America experience
How the pilot works
Thirty days. Real market feedback.
The objective is not to manufacture activity statistics. It is to find productive conversations and learn what your target market responds to.
Step 01
Define
Clarify the offer, ideal customer and business problem worth leading with.
Step 02
Build
Develop the account list, contacts, messaging and outreach strategy.
Step 03
Reach
Contact decision-makers directly through phone and email and qualify the response.
Step 04
Learn
Review objections, conversations and opportunities and decide what is worth scaling.
Need more conversations in the pipeline?
Let's test the market for 30 days.
Tell me what you sell, who your ideal customers are and which market you want to develop.