La Puentera helps international companies, founders and business leaders identify the right people, understand local context, build commercial relationships and move opportunities forward across borders.
International business often breaks down between the plan and the execution: the supplier nobody has contacted, the decision-maker nobody has reached, the meeting nobody has coordinated, or the local context headquarters cannot see.
La Puentera works in that gap — combining research, outreach, bilingual communication, relationship-building and practical follow-through.
Use La Puentera for a defined research project, commercial outreach, an executive visit or ongoing relationship support. The common denominator is practical, bilingual execution.
Market intelligence, company research, supplier and partner identification, decision-maker mapping and practical commercial context informed by more than thirteen years of lived and professional experience in Colombia.
Target-company research, contact identification, direct outreach, preliminary qualification and commercial follow-through for clients that need to identify and engage the right people.
Meeting preparation, local coordination, supplier or partner visits, business itineraries and practical support designed to make time on the ground productive.
English-Spanish business support for meetings, calls and ongoing coordination, including the cultural context and relationship dynamics that literal translation can miss.
Thoughtful local gifting, visitor welcome details, executive-appropriate dining and relationship support for clients, leaders and business delegations.
Specialized assignments that require research, judgment, direct outreach, stakeholder communication and an experienced owner keeping the moving pieces connected.
The two markets are not presented as identical. La Puentera brings long-term authority in Colombia and practical, founder-led business support from its current base in Querétaro.
La Puentera supports companies evaluating, entering or expanding in Colombia through market intelligence, supplier and partner research, business development, bilingual coordination and commercial follow-through.
This work is grounded in more than thirteen years of lived and professional experience, existing relationships, cultural fluency, entrepreneurship, reporting and direct consulting work in the country.
Discuss a Colombia project →Based in Querétaro, La Puentera supports international companies and executives with market and company research, supplier and partner outreach, meeting coordination, executive visits, bilingual liaison and commercial follow-through.
The focus is practical execution in Querétaro, the Bajío and Central Mexico — not replacing legal, tax, regulatory or specialized advisory professionals where those services are required.
Discuss a Mexico project →La Puentera is designed for situations where knowing what should happen is not enough. Somebody still has to find the right people, make the calls, ask the questions and keep the project moving.
Define the commercial objective, geography, stakeholders and what a useful result should look like.
Identify relevant companies, suppliers, partners, decision-makers and market context.
Open conversations, coordinate meetings and bridge language, culture and operating expectations.
Keep information, stakeholders and next steps connected until there is a clear handoff or result.
La Puentera also provides founder-led outbound sales development for established U.S. B2B companies — particularly owner-led service businesses that want to pursue specific markets more consistently.
“La Puentera” means the woman who builds bridges.
Founder Erin Donaldson is an American business-development professional, writer and entrepreneur with more than thirteen years of lived and professional experience in Colombia and a current base in Querétaro, Mexico.
Her work spans U.S. B2B sales, executive outreach, international market research, supplier qualification, bilingual business liaison and cross-border project development.
Send a short description of the market, supplier search, executive visit, commercial challenge or cross-border project you are working on.